China SAMR Releases Draft Rules to Regulate Food Delivery Platform Subsidies; Meituan, Taobao Flash Purchase, JD Waimai Pledge Support
English summary
On June 17, 2026, China’s State Administration for Market Regulation (SAMR) issued a draft regulation titled “Ten Guidelines on Subsidy Behavior of Food Delivery Platforms” for public comment. Meituan was the first to respond, stating it firmly supports the regulation and will implement its requirements. Taobao Flash Purchase and JD Waimai subsequently declared their support, pledging to uphold a fair and orderly market environment. JD Waimai specifically committed to standardizing subsidy practices, rejecting vicious low-price competition, and advancing high-quality development through supply chain innovations and technologies like “AI + kitchen live streaming” and a dine-in judge system.
Chinese summary
2026年6月17日，国家市场监管总局发布《外卖平台补贴行为规范十条（征求意见稿）》。美团率先回应坚决拥护，并将推动规范落地。淘宝闪购随后表示坚决支持，承诺共同维护公平竞争环境。京东外卖也明确表态，将规范补贴行为，拒绝恶性低价竞争，并通过七鲜小厨、宝藏小馆等供应链创新以及“AI+后厨直播”、堂食判官系统等技术，推动品质外卖高质量发展，保障消费者、商家和骑手权益。
Key points
SAMR published draft guidelines prohibiting long-term, large-scale subsidies that disrupt market order on food delivery platforms.
市场监管总局发布征求意见稿，禁止外卖平台以长期、大额补贴扰乱市场秩序。
Meituan, Taobao Flash Purchase, and JD Waimai publicly pledged support for the regulation.
美团、淘宝闪购和京东外卖均公开表态拥护新规。
JD Waimai detailed commitments to reject vicious price competition and promote quality through AI kitchen monitoring and a dine-in judge system.
京东外卖具体承诺将拒绝恶性低价竞争，并通过AI后厨直播和堂食判官系统等技术创新推动品质发展。